March 17, 2016
Unless you’ve been under a rock this week, you will have undoubtedly heard of Stu Kennedy’s incredible performance in the first WSL comp of the year at Snapper.
Needless to say, we couldn’t be more proud to have his incredible talent finally recognized and for all of the well deserved attention it has gotten him.
He is a hard worker, a fierce and level-headed competitor, dedicated family man and all around great human and we are stoked for him.
As an aside (and a particularly pleasant one) – his performance has also shed a lot of positive light on his equipment and given a lot of validation to both the design prowess of Daniel Thomson and the technologies of Firewire/Slater Designs. This is a good thing for all of us.
In the past few years, many brands have followed our lead in new directions away from the ‘norm’ of center stringer PU construction and we are happy about that as it keeps the progression moving forward - and that is what we are all about.
The point of difference, however (and we think a rather big one) is that those other alternative techs have not made it into the elite competitive arena of the WSL/WCT, whereas Firewire technology has been winning pro circuit events under the feet of Taj Burrow, Timmy Reyes, Michel Bourez, Sally Fitzgibbons for nearly 10 years - and most recently Mr. Slater winning the Volcom Pipe Pro on a Banana and of course, Stu taking 3rd in the first event of the year (in killer style, I might add) on a Sci-Fi.
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